Don’t be lost in the marketing wilderness any longer
Looking for a KEYNOTE SPEAKER to show your audience how to use
stories to sell?
Why storytelling matters right now… Trust is harder
to earn these days. Consumers are skeptical of ads and polished sales messages.
Storytelling humanizes your brand and builds authenticity — which builds
trust.
Customer attention is fractured. We’re competing with endless
scrolling and constant notifications. Stories cut through the noise
because they engage emotion, not just logic. Suzy’s talks will help
you cut to the chase with a story.
Why your audience will care People buy identity,
not just products. Customers want to belong and align with brands that
reflect who they are and who they aspire to be. Story helps them see themselves
in your mission. Emotion drives action. Neuroscience consistently shows
that emotion influences decision-making more than facts alone. Stories
create emotional connection — and connection leads to action.
What makes this keynote different Suzy Rounce is
seeking to make this a rally cry for founders, marketers, and teams on
how to build culture, marketing, and customer experience around a single
compelling narrative. Her 25 years of marketing and design experience with
businesses give you a deep-dive perspective of what has worked over the
years. There are plenty of approaches that didn’t resonate so these talks
are fine-tuned to deliver the best and most exciting ideas.
Suzy Rounce
KEYNOTE SPEAKER
Co-Founder, Creative Director
We won’t just delve into theory– We’ll speak to practical and
applicable marketing knowledge that you can put into action
immediately.
This is the plot twist your marketing needs.
Four Options for Signature Customizable Talks | 1 hour + Q&A
5 WAYS TO DRIVE YOUR ORGANIZATION BY TELLING STORIES
A rally cry for founders, marketers, and teams on how to build
culture, marketing, and customer experience around a single compelling
narrative.
In this keynote you will learn:
Why storytelling is the most powerful way to communicate your
business vision
How to clarify your organization’s core narrative so customers
understand what you stand for
Ways to align culture, marketing, and customer experience around
one compelling story
A practical worksheet to start refining your organization’s story
MARKETING ISN’T ABOUT NOISE. IT’S ABOUT ACTION
Let’s break down how to move people from passive observers to
passionate, raving fans. When customers feel understood and part of
something bigger than themselves, they don’t just buy — they advocate
for you and that’s where real growth happens for your business.
In this keynote you will learn:
How to move people from observers to engaged customers, building a
community of customers who advocate for your brand through fandom
Why emotional connection drives real business growth, focused
marketing to solve real customer problems
A simple worksheet and framework to turn attention into action
DESIGN THAT SPEAKS | TURNING YOUR WEBSITE INTO A STORYTELLING
MACHINE
Your company is unique, and your website shouldn’t feel forgettable
or cookie cutter. Suzy will walk you through philosophies for
mastering the storytelling perspective. Turning your website into a
storytelling machine is the plot twist your business needs.
In this keynote you will learn:
Why your website is your most important 24/7 storyteller and
sales tool
How to structure your website like a narrative that guides
visitors to action
Design and messaging strategies that make your site memorable
instead of generic using key elements of storytelling-driven
user experience
BRANDING | ALL ABOUT MAKING PEOPLE FEEL SOMETHING
Let’s explore how to build story-driven branding that speaks to the
heart — not just the eyes. A brand is so much more than a logo or
design system. It’s the emotion you create, the clarity you bring,
and the connection you build.
In this keynote you will learn:
Why branding is about emotion and connection, not just logos and
visuals
How to build a brand story that clearly communicates who you
help and why it matters
The role of authenticity and consistency in building trust with
customers
CURRENTLY BOOKING SPEAKING ENGAGEMENTS
Suzy Rounce is currently booking speaking engagements for 2026/27 and
would love to talk about how we could make your next event one that
sparks more ideas.
“Marketing and branding can feel both overwhelming and easily
overlooked for many new entrepreneurs but Suzy has an incredible
ability to cut through that noise. In our SMARTstart program, she
consistently takes complex marketing concepts and distills them into
clear, actionable priorities that meet business owners exactly where
they are in their journey.
What sets Suzy apart from a standard presenter is her talent for
making the content genuinely relatable. She uses real-world examples
and approachable tools that help participants understand not just what
they need to do, but why it matters and how to start, without feeling
intimidated. She emphasizes the critical role that marketing strategy
plays in long‑term business success and offers a variety of practical,
affordable options that empower entrepreneurs to implement changes
right away
Our participants leave her sessions feeling informed, confident, and
capable. Suzy doesn’t just teach marketing…she demystifies it and
turns it into a strategic advantage for small business owners.”
-Jessica W., City of Airdrie, Economic Development
“Taking this workshop was a great experience. It pushed me to slow
down and dive deeper into my marketing challenges, helping me focus on
my customers’ core problems and find meaningful ways to connect with
them. By the end, I had a clear campaign outline and ideas for future
campaigns.
What made the experience even better was Suzy’s genuine care and
dedication. It’s clear she’s truly passionate about helping businesses
succeed. I also love that she runs a digital agency who work with real
people who live in and serve our community.
She truly understands the unique needs of local businesses and are
genuinely invested in helping. If you’re ready to take control of your
marketing, gain deeper insight into your business and uncover the
tools and confidence to effectively market to your audience, check out
this workshop.”
- Danielle, Small Business Owner
About your speaker Suzy Rounce, Creative Director, Switchback Creative
Suzy Rounce, a seasoned visual communicator, creative director and the
co-founder of Switchback Creative, has a passion for crafting
exceptional marketing and branding experiences alongside her partner
in both business and life, Trevor, a skilled full-stack web developer
and operations guru. With over two decades of industry experience,
Suzy firmly believes that storytelling is the cornerstone upon which
all successful companies should build their marketing strategies.
Suzy and Trevor, with Switchback Creative has collaborated with more
than 350 businesses, dedicated to forging deep connections between
brands and their audience’s hearts and minds through immersive digital
experiences. Their dedication and expertise have earned them the
Airdrie Business of the Year Award, coupled with finalist nods in a
variety of other distinguished categories over the years. They also do
a podcast together called, Raising a Business.
Suzy has been running workshops, speaking to audiences of all sizes
for over a decade and loves’ sharing what she knows so others can do
it themselves. The mission isn’t just to attract customers for your
business, but to transform them into passionate, devoted advocates for
the brands they serve. We are all storytellers and need to craft
digital and marketing experiences that create - not just customers,
but raving fans.
Not looking for a presenter right now, but your team could use some
training?
We offer small group training and workshops for a hands-on storytelling
approach. Your business needs a team that fundamentally understands
storytelling and we can train them on how.
