Don’t be lost in the marketing wilderness any longer
WORKSHOPS START IN JANUARY
Transform your business marketing in 30 days
If you don’t have your own marketing team or don’t have the budget to
hire an agency – take the bull by the horns and sign-up for this 10
hour Marketing Compass Course. Join Suzy in this face-to-face, 4-part
workshop series, as she guides you through the Marketing Wilderness
with a compass and a map to help you thrive.
Everyone talks about how much help they need with marketing. You will
walk away with a road map to guide your marketing, one campaign to
start advertising with and most importantly CLARITY on what to do and
how to spend your money and time.
This immersive in-person workshop series takes you on a journey
through marketing, focusing on the power of storytelling. You will
craft actionable marketing messages, campaigns, and strategic
direction for your business.
The Marketing Compass serves as your guide-post, leading you toward
your desired destination in the world of marketing. The course is
broken into 4 workshops, over 4 weeks.
The journey is filled with valuable components tailored to steer your
marketing efforts in the right direction.
WORKSHOP 1: January 19
Storytelling Perspective -
Your Unique Selling Proposition
WORKSHOP 2: January 26
Problem-Solving - Meeting Your
Customers’ Needs
WORKSHOP 3: February 2
Audience Deep Dive
WORKSHOP 4: February 9
Marketing Theme and Campaign
Development
Time: 6-8:30pm
Location: The Upper Room at Rival Axe, Airdrie, AB
Here’s what you can expect…
These four guiding directions are the heart of our workshops,
providing in-depth development in the following areas…
WORKSHOP 1: Storytelling Perspective - Your Unique Selling
Proposition. Dive into the art of storytelling to craft a compelling
narrative that sets your business apart.
WORKSHOP 2: Problem-Solving - Meeting Your Customers’ Needs. Explore
the problems you solve for your customers, a key element in creating
impactful marketing campaigns.
WORKSHOP 3: Audience Deep Dive - Crafting Personas. Get to know your
target audience on a personal level. Develop detailed personas to
effectively connect with the right customers.
WORKSHOP 4: Marketing Theme and Campaign Development. Learn how to
shape your marketing theme and develop campaigns that resonate with
your audience
Receive Practical Insights
We don’t just delve into theory; we provide you with practical and
applicable marketing knowledge that you can put into action
immediately, and in the future.
One-on-One Support
There will be time in each workshop to make notes, ask questions and
receive one-on-one support. The small class size allows for these
discussions to help maximize your understanding. The group atmosphere
also allows you to connect with others and hear their stories.
Gain clarity and confidence in your marketing understanding and how to
tie that with storytelling theory.
This course is focused on turning your business into a marketing
success story, with the knowledge and tools you’ll gain. Craft unique
narratives, solve problems, connect with your audience, and create
campaigns that resonate.
“When I first signed up for Suzy’s Marketing Compass workshop, I
remember thinking, “I already have a pretty good handle on marketing
and my target audience” and wasn’t sure how much I would learn. But
Suzy has this incredible way of making you realize there’s so much
more to uncover about your brand, your audience, and how you
communicate your story. The course was eye opening and got me excited
to take what I learned and apply it to my business.
It completely elevated the way I approach my marketing. She also
helped us come up with campaign ideas that were specific and
actionable for our individual businesses- real strategies I still use
today. Suzy has a gift for making marketing feel approachable, clear,
and actually fun.”
-Shala, Small Business Owner
“Taking The Marketing Compass Workshop was a great experience. It
pushed me to slow down and dive deeper into my marketing challenges,
helping me focus on my customers’ core problems and find meaningful
ways to connect with them. By the end, I had a clear campaign outline
and ideas for future campaigns.
What made the experience even better was Suzy’s genuine care and
dedication. It’s clear she’s truly passionate about helping businesses
succeed. I also love that Switchback Creative is a local company run
by real people who live in and serve our community. They truly
understand the unique needs of local businesses and are genuinely
invested in helping them thrive.
If you’re ready to take control of your marketing, gain deeper insight
into your business and uncover the tools and confidence to effectively
market to your audience, check out Switchback Creative’s Marketing
Compass Workshop.”
- Danielle, Small Business Owner
Who is this workshop for?
If You...
Have been looking for marketing support, and want to learn how to do
it yourself.
Feel like you have strong marketing knowledge, but fail to apply it to
your business in an exciting way.
Are struggling to have a solid strategy for your marketing and don’t
know where to start.
Want to try something new by focusing on storytelling to drive your
business.
Then this COURSE is for you! Gain clarity on your time and efforts
Cool ways to use this course…
Go all in on your marketing planning:
2026 can be the best one yet, but only if you invest the time to get
excited about what lays ahead.
Break free of excuses and get out of a marketing rut:
Mix up your routine, immerse yourself in this exciting environment and
approach.
Dedicated time to execute and experiment:
Kick-start your marketing in 2026 and be in a supportive environment
where you can bounce ideas off others.
About your guide Suzy Rounce, Creative Director, Switchback Creative
Suzy Rounce, a seasoned visual communicator, creative director and the
co-founder of Switchback Creative, has a passion for crafting
exceptional marketing and branding experiences alongside her partner
in both business and life, Trevor, a skilled full-stack web developer
and operations guru. With over two decades of industry experience,
Suzy firmly believes that storytelling is the cornerstone upon which
all successful companies should build their marketing strategies.
Suzy and Trevor, with Switchback Creative has collaborated with more
than 350 businesses, dedicated to forging deep connections between
brands and their audience’s hearts and minds through immersive digital
experiences. Their dedication and expertise have earned them the
Airdrie Business of the Year Award, coupled with finalist nods in a
variety of other distinguished categories over the years. They also do
a podcast together called, Raising a Business.
Suzy has been running workshops, speaking to audiences of all sizes
for over a decade and loves’ sharing what she knows so others can do
it themselves. The mission isn’t just to attract customers for your
business, but to transform them into passionate, devoted advocates for
the brands they serve. We are all storytellers and need to craft
digital and marketing experiences that create - not just customers,
but raving fans.
Transform your business marketing in 30 days. What are you waiting
for?
If you are looking to get out of your marketing rut and burst into a new
chapter of your business this is the course for you. Turn your business
into a marketing success story with the knowledge and tools you’ll gain.
Get out of the marketing wilderness and find your way - Grab your spot
and join us!
